The Amazon logo has an arrow that doubles as a smile.
Between which two letters does it point?

Q: The Amazon logo has an arrow that doubles as a smile. Between which two letters does it point?

From a to z — signalling they sell everything from A to Z.. Bezos wanted this in the branding from day one. The double meaning — smile + range — is still one of the cleaner logo puns.

Question

Accepted Answer

From a to z — signalling they sell everything from A to Z. — Bezos wanted this in the branding from day one. The double meaning — smile + range — is still one of the cleaner logo puns.